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Advocacy:
Zell
& Associates' clients benefit from Zell's understanding of
the interrelated pathways between politics and public policy,
and from direct communication with an extensive network of
public policy decision makers who trust our reputation.
Political
Strategies:
Zell
& Associates understands the subtleties of the political process,
and has insight into these processes and the people involved.
This makes it possible to design an effective roadmap to success
for the client.
Community
Relations: Zell
& Associates
develops a strategy to build positive community response and
to minimize opposition to the client's project or program.
Zell has a reputation for effectively addressing community
opposition and negotiating lasting win/win solutions.
Media
Relations:
Zell
& Associates understands the media and represents clients
effectively in both print and broadcast. Zell will help a
client become an effective spokesperson, or will act as the
media spokesperson for the client when appropriate.
Communications:
Zell
& Associates brings a team of experts together to design and
produce effectively targeted communications pieces for disseminating
ideas and information to a variety of audiences, whether to
businesses, the public or elected officials.
Approval
Strategies:
Zell
& Associates develops and manages the process to gain discretionary
political approvals from legislative and regulatory policy
bodies including land use entitlements, franchise agreements,
ordinances and funding decisions.
Public
Opinion:
Zell & Associates selects and/or develops the most appropriate
tool or technique for assessing public opinion. Focus groups
and polling are often useful tools for developing the foundation
to create the project strategy.
Political
Campaigns: Zell
& Associates understands the art and science of designing
and managing successful campaigns for projects, issues and
candidates.
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