Issue: Although the developer had obtained approval from the City of Concord for a project of 500 new upscale homes, opposition from neighborhood and environmental groups led to a successful referendum, overturning project approvals.

Solution: Zell & Associates developed and implemented a strategy designed to gain community acceptance and avoid another referendum. Utilizing public opinion surveys and effective involvement from elected officials, a positive foundation was built for negotiating a successful compromise with neighborhood and environmental groups.

Success: The Crystal Ranch Project was approved by the Concord City Council without opposition from neighbors or environmental groups.